Thursday June 22 , 2017

Dickies Video for the Web

Dickies :: Brad Pitt as Dancing Plumber BRAD PITT
as a Dancing Plumber
Dickies :: Michelle Obama as a Dancing Traffic Cop MICHELLE OBAMA
as a Dancing Traffic Cop
Dickies :: Robert DeNiro as a Dancing Farmer ROBERT DENIRO
as a Dancing Farmer
Dickies :: Mike Tyson as a Dancing Painter MIKE TYSON
as a Dancing Painter
Dickies :: Larry King as a Dancing Construction Worker LARRY KING
as a Dancing Construction Worker
Dickies :: Barbara Walters as a Dancing Security Officer BARBARA WALTERS
as a Dancing Security Officer

This was part of an interactive campaign for Dickies, developed for the online sweepstakes experts at Site Systems. The viral campaign allows a user to choose a dancer in one of several occupations, upload a picture of yourself (or a friend, or Brad Pitt, or a hamster, or anything) and send it to a friend.

44 Keys cast some wonderful dancers and shot against greenscreen in order to incorporate the live-action into a Flash interface. Here are some screenshots detailing the process of the shoot to the finished product:

The Process

Producer/Director: Joe Wein
DP: Ralph Kaechele
Developed by: Site Systems