Monday February 19 , 2018

44 Keys

44Keys is the film and web design company of Joe Wein, established in 1998. Joe is a filmmaker, designer, and interface programmer who frequently pulls together teams of incredibly talented people for larger projects. Joe is regularly hired out by different marketing companies to direct the Internet portion of a marketing campaign. This is something he takes great pleasure in, as it gives him the opportunity to work with many different companies and wonderfully innovative people on a variety of projects.

As a filmmaker, Joe is the writer of the feature comedy "Scorched," starring Woody Harrelson, John Cleese, Alicia Silverstone, and Rachael Leigh Cook. He was listed in Variety Magazine as a "Top Ten Screenwriter to Watch" and has worked on many studio projects. His directorial debut is the short comedy "Goldfish." Goldfish won him the Grand Jury Award and the Audience Award at Gen Art, the Audience Award at The Austin Film Festival, Best Comedy Short in the Savannah Film Festival, and many others. It was an official selection of the Tribeca Film Fetival, Gen Art, Palm Springs Film Festival, Santa Barbara Film Festival, and over 50 more.

His Internet projects really launched when he designed and built the interface for America True, a sailboat racing for the America's Cup in 2000. He went on to build many different websites for 20th Century Fox, including various DVDs, and the Fox Store. He built most of the sites for Pallotta TeamWorks, including the AIDSRides website which generated over $10 million in online registrations it's first year. More recent clients like Downy and Dickies merge his passion for film and new media as video increasingly becomes a more active part of the web.

By the way, 44 keys is the number of keys on the first commercially successful typewriter. It established the QWERTY layout and is the precedent for the modern computer keyboard - the thing he stares at all day.